Kouassi-Olsson’s new firm to back Africa’s luxury brands

Last week saw the launch of a new operational investment firm led by an all-women executive team focused on deals and opportunities in Africa’s luxury and premium brands sector. The firm, Birimian Ventures, has been founded by Laureen Kouassi-Olsson, a seasoned private equity investor in Africa who has worked with several notable investment businesses focused on the continent including Amethis and French DFI Proparco, as well being a member of a couple of bank boards and the investment committee of Paris-based impact investment firm Investisseurs & Partenaires.

The new firm will link entrepreneurs and creative talent in Africa to international fashion and luxury firms, creating a conduit for capital, mentoring, and operational support to designers and producers of premium African fashion and luxury products. Deals shepherded by Birimian are expected to range from $30,000 to as much as $3 million in size, targeted at firms in either the incubation, acceleration, or growth phase of development.

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